Adweek X 2024 Nfl. Adweek x convenes senior executives and leaders from the broad the marketing ecosystem—from brands to agencies to ad tech to the. Adimpact found that last year’s nfl kickoff game between the chiefs and detroit lions averaged 40.1 million viewers, so this year saw an 18% increase in average viewership.
Adweek x convenes senior executives and leaders from the broad the marketing ecosystem—from brands to agencies to ad tech to the. Data from mediaradar found that 19 of the 76 brands advertising during super bowl lvii in 2023 collectively spent an estimated $4.7 million with x in january and february 2023, a significant 69%.